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Hardware: NVIDIA introduceert GeForce GT 420
Techzine.nl - 56 min 6 sec ago
NVIDIA heeft zonder al te veel heisa een nieuwe grafische kaart toegevoegd aan zijn assortiment. De grafische kaart in kwestie is de GeForce GT 420, NVIDIA's eerste DirectX 11-kaart voor desktops die tot het low-end segment van de markt wordt gerekend. Officieel gezien wordt de grafische kaart alleen gedistribueerd naar systeemontwikkelaars. De GeForce GT 420 is een grafische kaart die de GF108....
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Multimedia: Muziekindustrie wil dienst van Google
Techzine.nl - 1 hour 8 min ago
De muziekindustrie is in afwachting op een aankondiging van Google betreffende een eigen variant van iTunes. Apple domineert de muziekmarkt zodanig dat de muziekindustrie hoopt op een concurrentiestrijd. In de ogen van de muziekindustrie is Google één van de weinige bedrijven die tegenstand kan bieden tegen de dominante positie van Apple. Google zou inderdaad ook bezig zijn met een soort digita....
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Consumer Watchdog Uses 540 Square Feet to Lampoon Google
Social Times - 1 hour 10 min ago
Consumer Watchdog, the consumer group that has long a thorn in the side of Google over privacy issues, has taken its fight against the company to new heights.
On Thursday, the group began running a JumboTron ad in New York City’s Times Square that depicts Google CEO Eric Schmidt as a maniacal ice cream truck driver happily delivering free ice cream to children, while at the same time collecting information, spying on them and conducting full body scans to absorb private information through “Google Analytics.”
The 15-second plug, titled “Don’t Be Evil?,” is scheduled to air 36 times per day through October 15.
Consumer Watchdog cited two recent moves by the search engine giant as the impetus behind the ads: Google’s collection of personal data through its Street View cars and the company’s decision to publicize users’ Gmail contacts on its social networking application Buzz.
Google’s Schmidt frequently makes waves with his impassioned and outspoken defense of how his company handles private information, saying, “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” And, more recently, suggesting to the Wall Street Journal that one day young people will be ‘entitled’ to automatically change their names once they hit 18 in order to protect themselves from youthful postings on social media sites.
The Santa Monica, Calif.-based Consumer Watchdog says its goal with the videos and accompanying Web site, InsideGoogle.com, is to prod Congress and the Federal Trade Commission to create a ‘Do Not Track Me’ list that would operate similar to the ‘Do Not Call List’ currently in place to protect consumers from aggressive telemarketers.
John Simpson, the group’s director, says the public is on their side, citing a poll conducted on the group’s behalf that found 80% of Americans support a ‘Do Not Track Me List,’ while 86% favored options that would allow them to stop anyone from tracking their online searches and purchases.
Consumer Watchdog began its intense monitoring of Google in 2008 after receiving a $100,000 grant from The Rose Foundation as part of the Google Privacy Rights Project. The group has not made public any additional sources of funding since then.
Google largely dismissed this latest attack from its nemesis, responding to the campaign with only a brief statement.
“We like ice cream as much as anyone, but we like privacy even more,” the spokesman said, “That’s why we provide tools for users to control their privacy online, like Google Dashboard, Ads Preferences Manager, Chrome incognito mode and ‘off the record’ Gmail chat.” All of these tools can be accessed by users at www.google.com/privacy, he added.
Of note, and not without irony, Consumer Watchdog also made the video available on YouTube, which is owned, of course, by Google.
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Internet: Apple wilde integratie van Facebook in Ping
Techzine.nl - 1 hour 30 min ago
Steve Jobs heeft na de presentatie van Ping aangegeven dat Apple graag een samenwerking met Facebook was aangegaan. Facebook zou volgens Jobs te zware eisen hebben gehad om de samenwerking ook daadwerkelijk te realiseren. Ping is een service die geïntegreerd is in iTunes en gebruikers in staat stelt om te zien wat anderen luisteren. Verder kan men ook de favoriete artiesten volgen en zien wat z....
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5 Upcoming Trends In Web Video Marketing That You Need To Know About
Social Times - 1 hour 56 min ago
As online video sites are growing in popularity, web video marketing is becoming more and more of a necessity for brands looking to get their name and message out there. But web video marketing isn’t what it used to be—simple video commercial spots, sidebar ads and pop-ups are being replaced with more technologically advanced breakout ads, interactive video campaigns and more, and analytics and ad targeting are becoming more comprehensive as well. Read on to find out about five upcoming trends that you can expect to see from web video marketing and that you should become familiar with if you want to maximize your brand’s web video marketing success in the future.
As technological advancements are made in the field of web video, plain old commercial spots just won’t cut it anymore. Viewers are becoming less and less impressed with cut and dry video campaigns, now that more brands and companies are introducing interactivity to their video campaigns.
Interactive video advertising gives audiences the opportunity to click and engage within the video player itself—clicking to get more information, play games, download coupons and more. According to Zvika Netter, the CEO of Innovid, who I interviewed earlier this summer, interactivity in web video ads not only makes audiences feel more excited and engaged by the ad, but also gives audiences the opportunity to willingly spend more time with the brand online.
Companies like Innovid provide companies and brands with a platform for creating interactive online video campaigns, and YouTube annotations give brands the opportunity to make their own branded interactive adventures. As consumers see more and more of these types of interactive advertisements they will come to expect them in place of plain old videos. You can check out an example of one of Innovid’s interactive campaigns on our original interview post, and watch an interactive YouTube campaign from Blendtec below.
HTML5 Campaigns Will Offer More Creativity Than EverHTML5 video is new on the scene, and we are only just beginning to see the types of campaigns that it can be used for. Earlier this week, indie band Arcade Fire released a HTML5 music video with Google Chrome. The video, The Wilderness Downtown, is a truly amazing experience, giving viewers the opportunity to enter their childhood address, which takes shots of their childhood neighborhood and incorporated them into the video, choreographed pop-up video windows, sharing features and more.
Within hours of the video’s release, it was spreading like wildfire on Twitter, Facebook and the rest of the social web. People love to see new and innovative campaigns, and HTML5 video is definitely opening up new doors for interactivity and creativity. The technology is still new, but I am sure that as more and more brands and creators get wind of the possibilities offered by this technology it will become a standard for advertising campaigns.
Brands Will Break Out Of The Box With YouTube Breakout CampaignsOne of the coolest new trends in advertising is YouTube breakout campaigns. Brands are partnering with YouTube to create cool branded advertising pages that literally break out of the box, taking over the entire YouTube interface. We have covered a variety of these campaigns, including the first ever YouTube game by Samsung; a promotion for The Expendables, in which Sylvester Stallone literally blows YouTube to bits; a Cadbury campaign with round YouTube video players; and, most recently, a Tipp-Ex whiteout campaign that lets viewers interact with a hunter that doesn’t want to shoot a bear.
Viewers love seeing brands break out of the box and get creative. When you are watching what looks like a typical YouTube video and suddenly vines grow out of the screen, or a character reaches out of the video player you are pleasantly surprised and want to share the link with your friends. There are already a growing number of these YouTube breakout campaigns and we are likely to see many more in the near future.
Augmented Reality & 3D Will Let Consumers Explore Products From HomeOne of the coolest things you can offer your customers is the ability to explore your products in a new and exciting way from the comfort of home. With 3D manipulation of images and augmented reality, brands can let users check out their products from all angles from their computer screen.
Earlier this year, Olympus launched a cool augmented reality campaign to give viewers the opportunity to explore their PEN camera using a paper marker that could be downloaded and printed out from the site. When held up to a web cam, the marker was turned into a 3D camera that users could use to explore how the PEN camera worked. Check out the video below to see how the PEN campaign worked.
Enhanced Analytics & Targeting Will Increase Effectiveness of Video MarketingAs video advertising becomes more mainstream, analytics are becoming more involved as well. Advertisers can find out not only how many people are viewing their ads, but what part of the world they are in, how old they are, whether they are male or female, and even data about what websites they are visiting, videos they are watching and more. This is allowing video advertisers to gauge the success of their campaigns like never before.
Advertisers are also able to target their ads with much more specific targeting tools. On YouTube, for instance, advertisers can target campaigns to specific viewer demographics, specific tags or categories, and even to specific videos. YouTube also recently added a feature that allows advertisers to put age restrictions on their videos to target their audiences even more specifically.
As more and more technological innovations are made in web video, we are likely to see a huge increase in creativity and innovation in online video advertising. What would you like to see more of in the world of video marketing?
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[eDay 2010] Het open web in de praktijk
Emerce - 2 hours 51 min ago
Marc Canter, voorvechter van het open web, zet zijn woorden om in daden. In Cleveland startte hij het Digital City-project, waarbij een...
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This Week In Viral Videos – September 3, 2010
Social Times - 2 hours 56 min ago
Happy Friday viral video fans! It’s that time of the week again where we bring you a selection of the best viral web videos. This week our picks for the top viral videos include a talented dog, the very first live action rocket jump, a bunch of beach-goers in formal wear, a potty-mouthed music video, a cool interactive YouTube campaign and, of course, that Double Rainbow guy we’ve all grown to love. Check out all the videos after the jump.
This week a video of one of the most talented dancing dogs you’ve ever seen has been making the rounds on YouTube, Facebook, Twitter and the rest of the social web. The video, which has over 1.4 million views so far, features a dog in a dress dancing Merengue. Haven’t seen it yet? Check it out below.
Cee Lo Green – F**K YOU (Official Video)Remember the video for Cee Lo Green’s song ‘F**k You’ that was on our list of the best viral videos last week? It looks like that video, which simply spelled out the lyrics to Cee Lo’s song, was only a teaser. This week the official video was released and, while it hasn’t come close to the 4.4 million views the original clip received, it is well worth watching. It will be interesting to see how long it will take for the official music video to hit the millions.
The Rocket JumpAccording to Wikipedia, “In first-person shooter computer and video games, rocking jumping is the technique of pointing a rocket launcher or similar explosive weapon at the ground or at a wall and then firing and jumping at the same time. The rocket’s explosion propels the player to large heights and distances, reaching places not normally accessible.”
In a new video from YouTuber freddiew, we see what a rocket jump would look like in real life and it’s pretty darn cool, if I do say so myself. The video, which was uploaded just two days ago, has over 600,000 views so far.
Improv Everywhere – Black Tie BeachThis week Improv Everywhere released a video of their latest mission, Black Tie Beach. In Black Tie Beach, several hundred pranksters spent a day at Coney Island / Brighton Beach in New York wearing their best black tie attire. I would have loved to witness this in person.
NSFW. A hunter shoots a bear!A new interactive YouTube campaign launched by Tipp-Ex has been the talk of the YouTube town over the last couple of days. The campaign, called ‘A hunter shoots a bear!’ is one of the best interactive campaigns we’ve seen on the video site. A hunter, who does not want to shoot a bear, whites out “shoots” from the title and invites viewers to type in what they’d like to see and they are directed to a video of the very thing they typed in. To check out the campaign, start by watching the video below.
“Double Rainbow” – Windows Live Photo GalleryThe Double Rainbow guy is back, but it looks like he’s sold out. He’s the star of a new commercial for the Windows Live Photo Gallery and it definitely doesn’t have the same magic of the original clip. I decided to put it on the list this week not because it is one of the “best” virals of the week, but because it could possibly be one of the worst and I want to know what you think about it! So check it out below and give us your opinion in the comments. Do you think the Double Rainbow guy sold out?
BONUS: The Ultimate Guide To Viral VideosFor those of you who weren’t paying attention, this week we released our own Ultimate Guide To Viral Videos. You can start with the video below and click on the menu to watch a variety of compilations of the best YouTube videos of all time including the best news bloopers, best Epic FAILS, best pets and animal videos and more. Enjoy!
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Werkspot breidt uit naar Scandinavische landen
Emerce - 4 hours 45 min ago
Het initiatief dat Werkspot heeft, wordt uitgerold in verschillende Scandinavische landen. European Directory, de moedermaatschappij van De...
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Telecom: Windows Phone 7 klaar voor release
Techzine.nl - 6 hours 9 min ago
Het team dat aan Windows Phone 7 heeft gewerkt heeft onlangs bekend gemaakt dat het nieuwe besturingssysteem voor telefoons klaar is om uitgebracht te worden. Naar verwachting liggen de eerste toestellen volgende maand in de winkel. Volgens het team is het testwerk van het OS nu zo goed als klaar. Duizenden ontwikkelaars zouden dag in, dag uit, tests hebben gedraaid op duizenden toestellen. Nog....
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Baidu breidt zoekmachine uit tot entertainmentportaal
Emerce - 6 hours 42 min ago
Baidu, de grootste zoekmachine in China, wil meer dan links genereren. Het laat gebruikers nu ook vanuit de zoekpagina games spelen,...
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Gaming: PSP Go is op sterven na dood
Techzine.nl - 7 hours 2 min ago
Dat de PSP Go nooit een succes is geweest mag duidelijk zijn, maar of de variant op de PSP's met een UMD-drive nog lang te koop zal zijn valt te betwijfelen. De verkopen zijn dramatisch, net als de ondersteuning van uitgevers. Het is lastig om na te gaan hoe de verkopen van de PSP Go precies verlopen, omdat er alleen cijfers zijn van de verkopen van alle PSP-modellen bij elkaar. Maar dat de PSP....
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Telecom: Sharp toont een mobiel met 3D-camera en -scherm
Techzine.nl - 7 hours 17 min ago
Sharp heeft op de IFA een nieuwe telefoon laten zien die zowel 3D-foto's kan maken als 3D-beelden weergeven. Het scherm lijkt van dezelfde techniek die wordt toegepast op het scherm van de Nintendo 3DS gebruik te maken. Tijdens een presentatie van Sharp op de IFA-beurs in Berlijn toonde het bedrijf de nieuwe telefoon. De telefoon maakt voor het maken van de foto's waarschijnlijk gebruik van een....
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Business: Waarom de nieuwe Apple TV goedkoper is
Techzine.nl - 7 hours 44 min ago
Dat de prijs van de onlangs aangekondigde Apple TV een stuk lager ligt dan die van het origineel, valt erg op. Dit komt vooral door de vervanging van de Intel-processor met de A4-processor die uit de stal van Apple zelf komt. Apple zou voor de Intel-processors die in de originele Apple TV zaten zo'n $60,- per stuk moeten neerleggen, terwijl het voor de eigen A4-processor slechts een geschatte $....
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Software: Microsoft kondigt W7 Home Premium Family Pack aan
Techzine.nl - 7 hours 51 min ago
Microsoft heeft aangekondigd dat het bedrijf tijdelijk het Windows 7 Home Premium Family Pack zal verkopen, dit maal uitgevoerd in de Nederlandse taal. Eerder werd al een Engelstalige editie tijdelijk verkocht. Het Family Pack is te gebruiken op drie PC's en kost 150,-. Microsoft heeft aangegeven dat de vorige actie, waarbij de Engelstalige editie gebundeld werd, erg gauw uitverkocht was, ....
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Uitgevers presenteren resultaten mobiele reclametest
Emerce - 8 hours 32 min ago
Een kwart van de mobiele bellers in Nederland gebruikt mobiel internet op zijn telefoon. Uit een onderzoek dat de Ster, TMG en Sanoma...
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Business: Dell haakt af in biedingsstrijd om 3PAR en HP wint
Techzine.nl - 10 hours 1 min ago
Afgelopen nacht heeft Dell aangekondigd af te haken in de biedingsstrijd om de overname van 3PAR. HP mag zich nu de gelukkige winnaar noemen van de dataopslag specialist. HP moet daar wel nog even 2,1 miljard dollar voor neertellen. Twee weken geleden begon de strijd om de overname van 3PAR. In eerste instantie deed Dell een bod van 18 dollar per aandeel, daarmee ging het bestuur van 3PAR akko....
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iPad apps duurder dan iPhone-apps
Emerce - 10 hours 16 min ago
De gemiddelde prijs van de applicaties in de App Store van Apple voor de iPad, is duurder dan de gemiddelde prijs voor de applicaties voor...
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Hardware: Buffalo komt met 3D Blu-ray brander deze maand
Techzine.nl - 10 hours 41 min ago
Buffalo gaat in de televisie trend van tegenwoordig mee, ze komen namelijk ook met een 3D-gerelateerd apparaat. Ze komen met een externe blu-ray brander welke in staat is om 3D beelden te schrijven. Dit is mogelijk door de ondersteuning van het programma Cyberlink PowerDVD 9. De Blu-ray speler met de naam BP3D-PI6U2-BK heeft als aftmetingen 137 x 147 x 20 mm (LxBxH) en weegt 340 gram. Het a....
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Hardware: Swiftech introduceert all-in-one waterkoeling kits
Techzine.nl - 10 hours 51 min ago
Swiftech heeft deze week een tweetal nieuwe waterkoeling kits aangekondigt, ze komen namelijk met de H20-220 Edge en H20-320 Edge. Deze waterkoeling systemen zijn standaard afgedicht en hoeven alleen maar gemonteerd te worden op het systeem Het handige van de systemen is dat ze geen onderhoud nodig hebben. Beide systemen maken gebruik van een Apogee XTL CPU waterblok, een MCR X20 Drive radiator....
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Google Introduces Branded Map Icons
ClickZ News Blog - Thu, 09/02/2010 - 23:56
The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.
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