RSS Business News

U.K. to Regulate Social Network Marketing

ClickZ News - Tue, 03/09/2010 - 19:01

Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.

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Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance

ClickZ News - Tue, 03/09/2010 - 19:01

The brand's teens-based referrals program is being supported by a multifaceted digital push.

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Walmart Places a Mega Buy with Yahoo

ClickZ News - Tue, 03/09/2010 - 19:01

Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say.

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Eric Bader Leaves BrandInHand for Strategy Role with Initiative

ClickZ News - Tue, 03/09/2010 - 19:01

Mobile expert assumes newly created role at IPG-owned Initiative.

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Partners in New D.C. Firm Cut Teeth on GOP Controversy

ClickZ News - Tue, 03/09/2010 - 19:01

Right-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media.

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MediaForge Ads Charge Only When People Interact And Buy

ClickZ News - Tue, 03/09/2010 - 19:01

System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.

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Despite Growing Social Media Activity, U.S. Latinos Ignored by Big Brands

ClickZ News - Tue, 03/09/2010 - 19:01

Four out of five Fortune 1000 firms don't address the Spanish-speaking demo on social sites.

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Google Rolls Out 'Above the Fold' Targeting on Content Network

ClickZ News - Tue, 03/09/2010 - 19:01

Takes into account vagaries of screen resolution, screen size, and browser type that can push an ad placement out of view.

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Half of E-mail Marketing Pros Earn Over $70K Per Year

ClickZ News - Tue, 03/09/2010 - 19:01

EmailStatCenter.com found that in-house e-mail marketers managing large budgets and dedicated teams earn more than their agency counterparts.

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New FTC Commissioner Solidifies Web Privacy Focus

ClickZ News - Tue, 03/09/2010 - 19:01

New commissioner, Julie Brill, has always made privacy protection a top priority throughout her career.

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FarmVille Ad Helps Bing Zoom Past Google on Facebook

ClickZ News - Tue, 03/09/2010 - 19:01

Search brand picks up 400,000 new 'fans' in 19 hours and immediately uses increased presence.

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Bally Total Fitness Offers Free MP3s to Boost Membership

ClickZ News - Tue, 03/09/2010 - 19:01

Fitness chain teams up with Universal Music Group to distribute 4.5 million downloads.

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NYTimes Launches Network of Retail Screens, GM Among First Advertisers

ClickZ News - Tue, 03/09/2010 - 19:01

Nearly 900 screens create new mobile and contextual ad sales for NYT while supporting print editions.

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New Razorfish Division a Sign of Digital Health Market Appeal

ClickZ News - Tue, 03/09/2010 - 19:01

Agency not known for launching vertical units creates a practice serving healthcare, pharmaceuticals, and related advertisers.

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Vitrue Tool Lets Marketers Self-Publish to Facebook News Feed

ClickZ News - Tue, 03/09/2010 - 19:01

Helps brands push coupons, quizzes and other applications to where the action is.

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Foursquare Introduces Minority Report-Like Analytics

Social Times - Tue, 03/09/2010 - 18:45

Imagine walking into an establishment and being recognized by a digital system the moment you walk in the store. It’s a scene taken directly from Minority Report, but such ideas are not that far fetched considering some of the latest tools. For example, Foursquare in introducing new tools today that enable businesses to keep track of the people who have visited their establishment.

The tool, which was first published by the New York Times Bits blog, provides store owners with access to information about the people who attended their store, when they checked in, the frequency of attendance, and the most popular times of day. Right now, Foursquare users optionally check in to every store they visit, however it’s not that detached from the Minority Report scene (embedded below) in which Tom Cruise walks into the gap and is immediately recognized by a digital concierge.

While eye scanning systems may not be what’s used to detect our presence, our phones most definitely serve as the key to our identity. Right now Foursquare and Gowalla are leading the location race, but when it comes to identity, Facebook is the leading identity provider on the web today, with over 60 million monthly active Facebook Connect users.

For now, location based services are still a new thing to consumers, however this could be the fastest growing area in the social media space for the next 24 months. Facebook is expected to release their own location-aware service in the coming months, bringing location-based services to the company’s more than 400 million users.

While this new product has massive implications for the merging of our online and offline worlds, this is still only the beginning. Do you think we are headed in the direction of Minority Report?

Foursquare Analytics Screenshot

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Nederland actiefste online retailland in Europa

Emerce - Tue, 03/09/2010 - 18:01

Op de retailmarkt in Nederland koopt 71 procent van de consumenten wel eens iets online. Hiermee is Nederland een bezige bij op het gebied...

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GamerSafe Integrates Social Gold As Payments Provider

Social Times - Tue, 03/09/2010 - 17:19

Social Gold, a popular virtual currency and payments solution provider, announced yesterday that their payments platform will be made available in GamerSafe’s community of over 10,000 online game developers and publishers.  This will enable microtransactions payments from within any GamerSafe game, and is a move to increase the ARPU for these games.  GamerSafe is a service that allows game developers to add unique features to their games: universally saved games, achievements, microtransactions and virtual currency.

Social Gold has been forging strong new partnerships recently, and this news comes only months after they announced that they would be powering the payments for MiniClip.com, a leading web games portal with over 57 million users.  This aggressive expansion matches efforts by other virtual currency payments providers like Kweddit and Zong Mobile, but the nature of virtual goods payments systems results in strong competition from other companies as well.  At the end of the day, the user’s incentive is to gain virtual currency in their game, and when it’s time to make the decision they will only choose one of the various options.  Whether it’s through offer providers like Offerpal or SuperRewards, or through banner-based install networks like AdParlor, or through local deals with Peanut Labs, the user now has several ways to get that virtual currency.  All these companies, Social Gold included, are engaged in a turf war to get the most users to use their method of payment to get their virtual currency. Read more about the news here.

Another piece of news today highlights just this issue.  RockYou, the application developer and advertising network, just announced their RockYou Monetization Platform (RYMP).  The platform would also consider as a competitor, because it provides the “Marketplace” element, which features “virtual currency payments that result in up to four times completion rates compared to traditional offers”.  The offering also includes display ads, game ads and video ads for developers to diversify their monetization option.  Read more about this here.

Certainly, the competition is heating up and new players are entering the game almost daily.  We’ll keep you posted on any new information.

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Gaming: Blizzard denkt "constant" na over een console WoW

Techzine.nl - Tue, 03/09/2010 - 16:56

De vraag wordt Blizzard wel vaker gesteld: Wanneer komt World of Warcraft naar de consoles? Ook G4 vroeg het aan J. Allen Brack, de lead producer van WoW, dit keer met een verrassend antwoord. Al het geld dat World of Warcraft oplevert op de PC zou er normaal voor moeten zorgen dat de overstap naar een breder publiek snel gemaakt is. Toch is het moeilijk gebleken voor de meeste game developers ....

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Security: 1024-bits RSA-sleutel erg snel gekraakt

Techzine.nl - Tue, 03/09/2010 - 16:30

De 1024-bits RSA-sleutel is door de Universiteit van Michigan gekraakt. Deze sleutel is erg belangrijk in de beveiliging van vertrouwelijke communicatie en financiële transacties. De 1024-bitssleutel is verrassend snel gekraakt. De 768-bitssleutel is door onderzoekers van onder andere het Centrum Wiskunde en Informatie in Amsterdam gekraakt in januari. Dit op zich was al een bijzondere prestati....

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