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ClickZ News Blog
How Honda's Super Bowl Ads Got 12M Views
Sat, 02/04/2012 - 21:20Ad agency RPA describes what happened behind the scenes.
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Pepsi Rewards Social Check-Ins on Super Bowl Sunday
Sat, 02/04/2012 - 12:07Offers stickers and rewards to GetGlue users.
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ClickZ's Game Day Coverage of the Super Bowl Ads
Sat, 02/04/2012 - 02:04Real-time data and commentary on the big game commercials.
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VW's 'Bark Side' Ad Loses Social Momentum
Sat, 02/04/2012 - 00:49Social activity involving the video dropped, but the video still had lots of views.
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Heineken Runs Global Facebook Ads for Valentine's Day
Fri, 02/03/2012 - 23:56The romantic customizable campaign also includes a live YouTube event.
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Twitter Ads Pushed Komen Change of Heart
Fri, 02/03/2012 - 22:48Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week.
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Google to EU Privacy Watchdogs: You Can't Stop Us
Fri, 02/03/2012 - 21:45Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.
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AOL to Lean On Right Media in 'Big Three' Ad Deal
Fri, 02/03/2012 - 14:45AOL sticks with Yahoo for real-time bidding in mega display ad agreement.
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HuffPost's Live Video Network Seeks Founding Brand Partners
Thu, 02/02/2012 - 22:46Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.
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Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Thu, 02/02/2012 - 22:35Partnership offers game watchers a $5 rebate on pizzas.
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Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies
Thu, 02/02/2012 - 21:47A $40M empire strives for online version of physical store experiences.
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Tracking Firm AdTruth to Work With W3C on Privacy
Thu, 02/02/2012 - 19:39AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track.
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Is Uncontrolled UI Proliferation Hurting Ads on Android?
Thu, 02/02/2012 - 16:21Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.
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Facebook IPO Reveals $3.1B in Ad Sales Last Year
Thu, 02/02/2012 - 01:12Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing.
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Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Wed, 02/01/2012 - 23:21Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.
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Google "Undermines Privacy Safeguards" Says Lawmaker
Wed, 02/01/2012 - 22:40Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes.
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AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
Wed, 02/01/2012 - 19:30Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads.
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Insurer Targets NCAA Fans on National Signing Day
Wed, 02/01/2012 - 12:22American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
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Gingrich Super PAC Spends Big Online in Florida to Hit Romney
Wed, 02/01/2012 - 00:16Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January.
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What NBC.com's Super Bowl Ad Packages Cost
Tue, 01/31/2012 - 23:57Brands receptive to live stream promotional opportunities, NBC says.
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