Nonprofits adopt social media

"Nonprofits have discovered the appeal of social networking applications, especially their ability to offer constituents better ways to communicate with one another and the organization. For example, AARP, an advocacy and community group for people age 50 and older, will debut its new Web site to the public this month as part of its 50th anniversary celebration. In a first for the organization, the new site will include social networking capability.." read more by Chantal Tode in DMNews