Web 2.0

Act2free is a web 2.0 tool that has been concepted, branded, house styled and implemented by Leaderboard and Ontwerpwerk within 4 weeks time frame for the United Nations conference in Vienna of february 2008 to fight human trafficking.

Groenweb.nl launched it's brand new web 2.0 community website for the green sector at recent held Plantarium.

De Melkvee Academie is een landelijk kennisnetwerk voor toekomstgerichte melkveehouders, die hun concurrentiepositie willen versterken. Als onafhankelijke partij maakt de Melkvee Academie ervaringen en kennis toegankelijk van collega’s, experts uit het bedrijfsleven, onderwijs en onderzoek.

Groenweb is de Online Studieclub voor de groensector in Nederland. Het voorziet in de behoefte van een snelle informatievoorziening en het delen van (vak)kennis. Hiervoor zijn onderwijs-onderzoek-bedrijfsleven een intensieve samenwerking aangegaan.

VarkensNET is een dynamisch netwerk van, voor en door varkenshouders. Het biedt een web 2.0 community structuur aan varkenshouders om informatie uit te wisselen en kennis te delen. Zo worden er allerlei nieuwe netwerken en initiatieven via VarkensNET opgestart en gefaciliteerd.

foundercontact is a web 2.0 marketplace for entrepreneurs, ceo's and investors exclusively. It can be best described as a vertical facebook or LinkedIn - completely focused on helping entrepreneurs expand their business (inter)national and offer them via Capital Gate, smart entrance to start-up or expansion capital.

According Wikipedia the defining characteristic of a widget (or control) is to provide a single interaction point for the direct manipulation of a given kind of data. Widgets are basic visual building blocks which, combined in an application, hold all the data processed by the application and the available interactions on this data.

Interesting initiative is Melkvee Academie with it's Melkvee Connect. You can call it a vertical hyves for Dutch farmers, where they can meet and chat online. All dairy farmers, students, researchers from universities and agricultural sector and supportive companies that make a business at this sector can join, exchange information, documents, blog articles and video, expand their network etc.

The odd thing is that marketeers in general aren’t your biggest fan if you pitch web 2.0 solutions with prospects. You could ask why? After all it’s widely seen as one of the most influential trends that affect the communication and interaction with clients and prospects of companies and organisations. Web 2.0 is a term describing changing trends in the use of internet technology and web design that aim to enhance creativity, information sharing and most important collaboration among users.

Do you have your online community in place as corporate? We see a rapid demand of espec. large companies that plan to go Web 2.0. The challenge: re-store and expand customer communications in a way that really bothers them. It appears to be an even better tool to build relationship with prospects that yet-are-not-ready-for-prime time.