Day to day 2.0

Have you heard of Web 2.0, a revolution on the Internet ? perhaps not,  but you have probably heard of facebook if you have children and you know google even if you use  internet in the most simple way.  What is it exactly? Keep it simple. Now the Web is not only a way to find and buy a product or to communicate with your family and friends, but also something to help you to find what products may be of interest for you considering who you are yours friends, or to find people you may have interest or fun to talk with. In fact, it become an efficient way to find people and to do things you  do not even know  before. The value of this new internet is to help you to build projects and find ways to make them more valuable for you and others.

Michel Vandenberghe is analist at Marketing Intelligence Team at IBM France and founder of Xewow from Paris, France - that developed the Business Factory as concept. It is a peer-production business where companies jointly provide complementary tools and practices to develop business and solutions in a networked world.