SELF-ORGANIZING-SYSTEMS (S.O.S.)

Watch a large flock of birds in flight in the city. It is a liquid mass of self-propelling feathers. The flock swoops, dives and turns on a mark, before settling en masse on another roof. Who gives the orders? Which ex- dinosaur says; ‘Turn right at the plane tree, lads’? Nobody. A flock of birds has no leader. A shoal of fish has no leader.

Who directs your brain’s hundred billion neurons to connect up? Who, in reality, directs the Internet? No-one. These are all Self Organizing Systems, and it is the new way to look at business structures.
Social networks can also been perceived as self organising and self regulating systems. But, can social networks be utilized even in order to socialize business structures? Can systems work with only Indians and no Cowboys?

The human factor

The coming of the industrial age was a swinging of the pendulum away from people as people, but as widgets/objects to be utilized in the workplace. The idea of reducing people and tasks to the lowest common denominator and oversimplification of functions that can be reproduced and duplicated is utterly dehumanizing.

With the coming of the “Relationship Economy”, these ideas no longer hold sway. People are not demographics that can be categorized and put into convenient labels and boxes. The populism of the internet is complex and decentralizes many of the basic paradigms of traditional business models, yet, in such complexity, there is freedom to express who we are as complex and aware individuals.

Both, individuals and organizations have inspiration, ideas, knowledge, experiences, resources and passion. Thousands of people all around the world who are independent, but interconnect, enables them to collaborate as an “organism” with short “bursts” of energy to produce potentially higher outputs of “value” as they otherwise would be able to do as individuals.

Think the Unthinkable, Move the Immovable and Connect the Unconnected!

One notion is that elements connect to what is perceived to be the same (has the same properties), because it has the same ways of communication and can be recognized. Communication is determined by the way an element "thinks", and thinking determines what they do. The only difference is the circle-speed at which they do this. If we were birds or fish we would not be able to form a flock or shoal. Why; because our thinking ability is too slow, we are not formed to rely on a collective mind. Rather, our minds have evolutionized into specialisation/individualisation to survive.

People who understand that trust is the basis to do business, and collaboration is the basis to create new business and opportunities - also invest their time connecting to others, building and deepening personal relationships by sharing their passion for ideas and opportunities. This is time consuming. It is not suitable for everyone, especially for those with less outward personalities or communication skills.

Therefore, I'm aiming to determine what we have in common in our thinking, to get a notion of where we can form a flock, a think tank or service cluster team, make our world a better place to live in and get connected. So, the quest for connecting the unconnected in humans can be done over what we have in common while striving to be different because it's our nature. We are differentiators yet communicators!

TOM Merilahti, Helsinki - Finland, founder of The SICU Synergy Solutions Group that is a Multidimensional and functional Virtual Marketing & Management organisation, whose objectives are to offer resources, and to create cost-effectivity, added value and multiplicative effects for businesses, corporations, brands, industries, institutions, and ultimately consumers in diverse markets