"Nonprofits have discovered the appeal of social networking applications, especially their ability to offer constituents better ways to communicate with one another and the organization.

Kevin McKeefery in DMNews of september 4'th 2008: According to data from eMarketer, US spending on Internet video advertising is expected to grow to $4.3 billion by 2011 – and is currently the fastest growing segment of online display advertising. Four industry experts share tips on how to get the most from your online video campaign...read more
 

Welcome at the new website of Leaderboard! We've been so busy with implementing web 2.0 stuff for customers that our former website celebrated it's 5'th anniversary last week. Very web 1.0 with construction date 2003, generating sometimes embarrassing feedback of clients! 

Have you heard of Web 2.0, a revolution on the Internet ? perhaps not,  but you have probably heard of facebook if you have children and you know google even if you use  internet in the most simple way.  What is it exactly? Keep it simple. Now the Web is not only a way to find and buy a product or to communicate with your family and friends, but also something to help you to find what products may be of interest for you considering who you are yours friends, or to find people you may have interest or fun to talk with.

Groenweb.nl launched it's brand new web 2.0 community website for the green sector at recent held Plantarium.

Watch a large flock of birds in flight in the city. It is a liquid mass of self-propelling feathers. The flock swoops, dives and turns on a mark, before settling en masse on another roof. Who gives the orders? Which ex- dinosaur says; ‘Turn right at the plane tree, lads’? Nobody. A flock of birds has no leader. A shoal of fish has no leader.

1,711 email marketing professionals immediately complied, sharing their plans and results data with MarketingSherpa. Click here for a quick useful summary of what they learned.

According Wikipedia the defining characteristic of a widget (or control) is to provide a single interaction point for the direct manipulation of a given kind of data. Widgets are basic visual building blocks which, combined in an application, hold all the data processed by the application and the available interactions on this data.

Interesting initiative is Melkvee Academie with it's Melkvee Connect. You can call it a vertical hyves for Dutch farmers, where they can meet and chat online. All dairy farmers, students, researchers from universities and agricultural sector and supportive companies that make a business at this sector can join, exchange information, documents, blog articles and video, expand their network etc.

The odd thing is that marketeers in general aren’t your biggest fan if you pitch web 2.0 solutions with prospects. You could ask why? After all it’s widely seen as one of the most influential trends that affect the communication and interaction with clients and prospects of companies and organisations. Web 2.0 is a term describing changing trends in the use of internet technology and web design that aim to enhance creativity, information sharing and most important collaboration among users.